What is a phasing strategy?

Large sites are delivered over years, and the order of moves matters as much as the plan itself. We develop phasing strategies that sequence development parcels, infrastructure and access so each phase stands on its own: fundable, operational and complete-feeling, while building logically toward the whole.

Where Masterplans sit in the RIBA process

0. Strategic Definition

1. Preparation & Briefing

2. Concept Design

7. Use

3. Spatial Coordination

6. Handover

5. Manufacturing & Construction

4. Technical Design

0. Strategic Definition

This is the "should we build?" moment. The team clarifies goals, budget, risks and constraints, explores options (including non-build solutions), and forms the business case. The outcome is a confirmed set of client requirements and a go/no-go decision.

1. Preparation & Briefing

All the groundwork happens here: site information, surveys, statutory context and stakeholder needs are gathered, and the Project Brief and outline programme are agreed. Procurement and planning strategies are sketched so everyone knows the road ahead.

2. Concept Design

The design team explores options and massing, sets a sustainability approach, and prepares an order-of-cost estimate. Early conversations with planners may begin. By the end of this stage there's a preferred concept that meets the brief and budget.

Look at the whole process

How does phasing protect viability?

Good phasing protects viability through changing markets and funding cycles. Early phases generate value and momentum, infrastructure arrives when it is needed rather than all at once and the site avoids the half-built limbo that erodes confidence and price.

Phased delivery approaches

We develop phased delivery approaches that allow projects to progress in stages aligned with funding, demand and infrastructure.

Infrastructure and access sequencing

We consider how infrastructure and access requirements are sequenced to support each phase.

Long-term site viability

Phasing strategy is shaped to support long-term site viability, with parcels sequenced to maintain momentum and value.

What makes a phase work on its own?

Each phase has to stand alone in three ways: fundable, so it can be financed on its own case; operational, so it functions with the access and infrastructure delivered by then; and complete-feeling, so people living or working in it experience a finished place rather than the first instalment of a building site.

A project we have worked on

Kennet School (BREEAM)

Thatcham

Education
Replacement / Redevelopment
Secondary school

Single‑storey replacement block providing six classrooms, designed to achieve a BREEAM ‘Excellent’ rating. AEC led early design coordination with the assessor, progressed to Building Regulations drawings and oversaw construction.

View project

FAQs

What makes a good first phase?

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One that delivers visible value quickly, needs the least enabling infrastructure and does not block better options later. First phases set the tone for everything that follows.

How is infrastructure sequenced across phases?

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By matching capacity to demand phase by phase: roads, utilities and drainage delivered when the development they serve arrives, with trigger points defined so obligations are predictable.

How does phasing interact with planning obligations?

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Section 106 obligations and conditions are commonly tied to phase triggers. We design the phasing so obligations land where the scheme can bear them, and the drafting reflects that.

Can a phasing strategy adapt if the market changes?

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It should be built to. We design in decision points and alternative sequences so the plan can flex on timing and mix without needing fresh consent for every adjustment.

How do occupied sites phase construction?

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Around continuity of operation: schools, hospitals and estates that must keep running phase by decant and enabling moves, which we plan alongside the development sequence itself.

What do we receive from this work?

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Phasing plans, a delivery sequence with infrastructure triggers and a narrative linking phases to viability and programme, ready for funders, planners and delivery partners.

What our clients say

From schools to homeowners, we work closely with every client to deliver thoughtful, lasting architecture here’s what they’ve said about working with us.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

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