What is strategic advice at pre-planning stage?

The most valuable decisions on a project are made before design begins: whether to proceed, at what scale, in what sequence and with what brief. We advise at that formative stage, testing viability, surfacing risk and helping shape a brief and route map grounded in delivery experience rather than optimism.

Where Pre-Planning & Feasibility sits in the RIBA process

0. Strategic Definition

1. Preparation & Briefing

2. Concept Design

7. Use

3. Spatial Coordination

6. Handover

5. Manufacturing & Construction

4. Technical Design

0. Strategic Definition

This is the "should we build?" moment. The team clarifies goals, budget, risks and constraints, explores options (including non-build solutions), and forms the business case. The outcome is a confirmed set of client requirements and a go/no-go decision.

1. Preparation & Briefing

All the groundwork happens here: site information, surveys, statutory context and stakeholder needs are gathered, and the Project Brief and outline programme are agreed. Procurement and planning strategies are sketched so everyone knows the road ahead.

Look at the whole process

Who uses early strategic input?

Clients use this input to decide with confidence: boards approving capital projects, estates teams prioritising a portfolio, developers weighing an opportunity. The output is clarity on whether and how to proceed, before significant money is committed.

Why do Pre-Planning & Feasibility with AEC architecture?

Viability and next-step guidance

We help clients evaluate whether a project is viable and what the most sensible next step looks like.

Risk identification and mitigation

We identify risks early and propose mitigation strategies so they can be managed before they affect cost or programme.

Risk identification and mitigation

We advise on programme, phasing and delivery approach, and help clients define a clear and deliverable project brief.

What questions does strategic advice answer?

The ones that determine everything after: should this project proceed at all, at what scale, in what order and with what brief. Getting evidenced answers before commitments are made costs a fraction of what it costs to discover them mid-project, when changing course means writing off work already done.

A project we have worked on

New College Swindon (Animal Centre)

Swindon

Education
Replacement / Redevelopment
College

Replacement animal centre modernises teaching rooms and adds welfare areas for viewing and care. AEC delivered end-to-end: secured funding, achieved planning, obtained Building Regulations approval, and provided administrative support.

View project

FAQs

What does strategic advice cover?

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Viability at a high level, risk identification, programme and phasing options and brief development. The scope flexes to the decision you are trying to make.

When should we seek advice?

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Before commitments harden: before a site purchase completes, a budget is fixed or a procurement route is chosen. Advice is most valuable while every option is still open.

What does a route map give us?

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A realistic sequence of stages, decisions and approvals from where you are to a completed project, with indicative timescales and the key risks flagged at each step.

How do you assess whether a project is viable?

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By testing the ambition against site capacity, planning likelihood, indicative cost and programme. Where a full viability appraisal is needed, we contribute the architectural inputs alongside your cost and finance advisers.

Can you help us write the brief?

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Yes. A clear, tested brief is often the single most useful output of this stage, because every later appointment and decision hangs off it.

What happens after the advice stage?

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Either the project proceeds into feasibility or design with the groundwork done, or it changes shape, or it stops. All three outcomes are successes if the decision is well founded.

What our clients say

From schools to homeowners, we work closely with every client to deliver thoughtful, lasting architecture here’s what they’ve said about working with us.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

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