How do we use 3D modelling?

Plans are read by professionals; everyone else understands buildings in three dimensions. We build 3D models that support design development, test massing and daylight and generate the views that let clients, stakeholders and planners see exactly what is proposed. Where a project needs it, CGI imagery extends that into presentation-quality visuals.

Where Architectural Design sits in the RIBA process

0. Strategic Definition

1. Preparation & Briefing

2. Concept Design

7. Use

3. Spatial Coordination

6. Handover

5. Manufacturing & Construction

4. Technical Design

2. Concept Design

The design team explores options and massing, sets a sustainability approach, and prepares an order-of-cost estimate. Early conversations with planners may begin. By the end of this stage there's a preferred concept that meets the brief and budget.

3. Spatial Coordination

Design moves from ideas to a coordinated layout. Architecture, structure and building services are aligned so rooms, risers, fire strategy and servicing all work together. The result is a frozen arrangement with updated cost and risks understood.

Look at the whole process

When does visualisation earn its keep?

Visualisation earns its keep at decision points: option selection, board approvals, community consultation and planning committees. A scheme people can see is a scheme people can approve, and objections based on misunderstanding fall away when the proposal is shown honestly.

3D models supporting design

We create 3D models to support design development and decision-making across the project team.

Clear visual communication

Visual representations help communicate design intent to clients, stakeholders and planners.

Engagement and submission support

Optional CGI imagery supports stakeholder engagement, planning submissions and project marketing where required.

What is the difference between working models and CGI?

Working models are design tools: quick, editable and used to test massing, daylight and options as decisions are made. CGI is a communication tool: considered, photographic and produced once there is a scheme worth showing. Most projects need plenty of the first and a small, well-chosen amount of the second.

A project we have worked on

Loughton – 66 Alderton Hill

Loughton

Residential
Replacement / Redevelopment
Private Developer

Demolition of an existing dwelling and replacement with a five‑bed home, including associated amenities, external works and parking. AEC were instructed and achieved planning permission.

View project

FAQs

What is the difference between working models and CGIs?

+

Working 3D models support design decisions: massing, layout, daylight and coordination. CGIs are rendered images produced from those models for presentations, marketing or planning, with materials, lighting and context added.

Do planning applications need visualisations?

+

Not always, but verified or illustrative views often strengthen applications, especially for sensitive sites. Authorities increasingly expect them for schemes with townscape or heritage impact.

At what stage should modelling start?

+

Early. A model built at concept stage keeps paying back through every later stage, from option testing to planning views to coordination during technical design.

Can you model our existing site and surroundings?

+

Yes. Context modelling from surveys, mapping and photography places the proposal accurately in its setting, which matters for both design decisions and planning credibility.

What do you need from us to produce visuals?

+

The current design information and a brief on audience and purpose. For contextual views, site photography and survey data improve accuracy.

Can visuals be updated as the design changes?

+

Yes. Because imagery is generated from the design model, updates track design changes without starting again, keeping visuals current through iteration.

What our clients say

From schools to homeowners, we work closely with every client to deliver thoughtful, lasting architecture here’s what they’ve said about working with us.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Sarah Mitchell
Headteacher, Hollowbrook primary

AEC understood exactly what our school needed a space that was calm, practical, and inspiring for students and teachers alike. The whole process felt collaborative from day one, and the end result has had a real impact on daily school life.

James Carter
Private homeowner, Cambridge

Working with AEC was seamless. They listened carefully, challenged our thinking in the right ways, and delivered a design that just works — light, functional, and surprisingly cost-efficient. We couldn’t be happier with the result.

Ravi Patel
Director, Ashore housing development

AEC brought clarity and creativity to a complex residential scheme. Their technical knowledge and attention to detail kept the project on track and their team were genuinely great to work with.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Got a project in mind?
Let’s bring it to life

We’re always up for a new challenge. Whether it’s a home, a school, or something completely unique.